Campaign designs from the faculty show this fall:

recycLe Campaign

Ban the Bottle Campaign

I’ve been lax in posting my final pieces from last semester… I worked with simply 2 or 3 transparent blue bottles and the forms I could create from them. They seem to be the least thought about and the most successful. Isn’t that always the case? Sigh.

Water off the shelf – popularity of bottled water – Checkout Line

An article addressing the cultural disparity in the bottled water craze.
http://findarticles.com/p/articles/mi_m4021/is_n4_v19/ai_19566159

Based on various poster designs, detailing specific facts, etc.

Layout for my artists book design (flag book). Each page will take on the look / feel of one of my poster designs, and include additional information about the content.

CLICK HERE for the full layout in PDF format >>

Variation 1:

Variation 2:

A version of the original logo design, with a simplified layout; I thought the original was too overwhelming with the dollars / labels:

With the new logo, I embarked on simplifying the poster and the general design.

Variation One, Using New Logo

Variation 2:

Variation 3:

Variation with Money incorporated:

A second variation with money:

One of the things I’ve been working on is showing the low print quality and general low quality of the labels in general. I decided to rework my PureWaste logo so that it appears the letters are more tattered and have been torn and pasted up.

Here’s the original:

Here’s the revised version:

Detail of the tattered, torn letters:

I started experimenting with the idea of bottles coming in and tshirts coming out. I’m not sure I’m happy with it. Basically, the bottles create a pattern as they fall into the funnel, and the negative space suggests the outline of a tshirt. I think this still needs work.

After a fantastic book making workshop with Pet Starr, I was inspired to get creative and produce an artists book based on my poster and printed designs.

I’m specifically developing a “Flag Book” design, an intricate diecut piece (it will be printed and produced by hand), that will showcase some of the various designs I came up with this past year. I’ve gotten good feedback about the prototype, and also had some additional ideas thrown out:

• Produce an e-book, to distribute information and let the consumer decide if they should print it;
• Produce a floor sized book, that could be an interactive piece;
• Produce a grassroots, mainstream book, to be distributed;
• Produce a mockup of a grocery store flier, detailing the issues with bottled water;
• Produce a performance piece, with people entering the grocery store to buy things, and returning bottled water.