Posted by: gigi-mo | April 26, 2008

Early Design Ideas

Original Photos

Early on in the project, I focused quite a bit on the actual plastic bottle, and the idea of people carrying around bottles as a status symbol. Some articles go to great lengths describing how the bottle has become an urban symbol – one of wealth, health, and vibrance.

Pure Waste - 1st pass image I worked with custom made label designs and original photos to show irony in the labeling of water bottles. I strayed from traditional color schemes in some cases, simply to make things more interesting. The original photos were shot against a backboard outside for natural lighting and limited reflection.First Pass images
First Pass images First Pass images

Poster Designs – Initial Ideas Based On Photos and Labels

These original photos evolved into small poster designs, that translated some of the original research I had done for the project. After my first committee review, I decided to explore other options. The photos seemed to lack the visual interest I had hoped for, and the panels started to look more like Powerpoint screens with bulleted content.

Facts Not From A Mountain - Deceptive Refreshment
Facts Not From A Mountain - Deceptive Refreshment

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