After fall 2007 mid-terms, I decided to go a different route. I wasn’t happy with the bottle imagery. I felt like it wasn’t visually interesting, and the bottle / money photos ended up looking more like makeshift piggy banks, than a money sucking product…

The original namesake for the blog, this first started as a logo mark – specifically one that revolved around the shape of the bottle, and then evolved into something more. Really, a study of the words and how misleading much of the banter we find on bottles really is…

I decided to focus in on the shape of the bottle to frame the words, in both existing marketing slang, and what I thought they should really be.

I also did a series of postcards, stickers, and buttons – I guess the impending election year has gotten the best of me My first stab at a “campaign” of sorts.