So for this spring, I went back to all of my original notes, and started thinking about my original audience: mainstream USA. If I was going to appeal to the mainstream public, I’d have to hit them where it hurts: their wallets.
I started experimenting with the labels themselves – scanning a HUGE number of them from literally, all over the world (continental USA, Bahamas, Saudi Arabia, England, Jamaica, Hawaii, Ireland, Scottland, etc.). I wanted to use these labels in different ways, and pair them with the idea that bottled water is costing the average citizen of the world more than they realize.
Pure Waste and Collage
I kept on with the idea of PureWaste – this could be taken in many ways, but in general, the target was the consumer and the amount of money they were wasting. I think this one, for the first attempt, is interesting. One of my committee members pointed out that the PureWaste logo was more readable (and easier to mistake as “PureWater” as I had intended) when it was in 2 color. So that’s one of the revisions I’ll be working on. Although I like the boldness of the design, I’ll probably experiment with simplifying this – maybe in the form of the bottle.
Pure Waste – Paste-Up Style
I started looking at the typography on the labels and how different it was, from vendor to vendor. It was interesting to me, how certain “local” companies would try to incorporate some local lore, or cultural aspect into the typography and name. I started experimenting with the PureWaste idea, but in the old style paste-up (think ransom letter). I liked it, and ran with it for some of the other designs.
These variations play with the idea that bottled water and money are directly related. I liked the overlapping nature of the PureWaste idea with other images. Again, I think refining and simplifying the design will help.
Halftone Poster Design
Probably the least developed, this design investigates the “promises” made on various labels. It amazed me the promises listed on some of these labels – health, vitality, youth. The tacky printing and design was another thing that really struck me. Many of the labels were printed poorly and you could easily see the halftone moiree patterns on the printed labels. I’ll probably explore this more, once I get more of a grip on where I’m going with it.
So for this spring, I went back to all of my original notes, and started thinking about my original audience: mainstream USA. If I was going to appeal to the mainstream public, I’d have to hit them where it hurts: their wallets.
I started experimenting with the labels themselves – scanning a HUGE number of them from literally, all over the world (continental USA, Bahamas, Saudi Arabia, England, Jamaica, Hawaii, Ireland, Scottland, etc.). I wanted to use these labels in different ways, and pair them with the idea that bottled water is costing the average citizen of the world more than they realize.
Pure Waste and Collage
I kept on with the idea of PureWaste – this could be taken in many ways, but in general, the target was the consumer and the amount of money they were wasting. I think this one, for the first attempt, is interesting. One of my committee members pointed out that the PureWaste logo was more readable (and easier to mistake as “PureWater” as I had intended) when it was in 2 color. So that’s one of the revisions I’ll be working on. Although I like the boldness of the design, I’ll probably experiment with simplifying this – maybe in the form of the bottle.
Pure Waste – Paste-Up Style
I started looking at the typography on the labels and how different it was, from vendor to vendor. It was interesting to me, how certain “local” companies would try to incorporate some local lore, or cultural aspect into the typography and name. I started experimenting with the PureWaste idea, but in the old style paste-up (think ransom letter). I liked it, and ran with it for some of the other designs.
These variations play with the idea that bottled water and money are directly related. I liked the overlapping nature of the PureWaste idea with other images. Again, I think refining and simplifying the design will help.
Halftone Poster Design
Probably the least developed, this design investigates the “promises” made on various labels. It amazed me the promises listed on some of these labels – health, vitality, youth. The tacky printing and design was another thing that really struck me. Many of the labels were printed poorly and you could easily see the halftone moiree patterns on the printed labels. I’ll probably explore this more, once I get more of a grip on where I’m going with it.
Posted in Commentary, Design Work | Tags: collage, dollars, labels, letterforms, moiree patterns, money, printing, pure waste